Industry: Pet Products & Consumer Goods

Employees: 50

Go-Live Date: March 2025

Project Duration: 90 Days

Services Provided: NetSuite Implementation, Shopify+ Integration, Celigo iPaaS Setup, EDI Enablement with SPS Commerce, Systems Training

Background

Woof Pet is a premium dog toy manufacturer dedicated to creating innovative and rugged toys for dogs everywhere. As the company scaled, they outgrew their legacy systems and needed a more robust, integrated solution to handle omnichannel sales, inventory complexity, and evolving reporting needs.

Business Goals

– Streamline and automate sales workflows across retail, eCommerce, and distribution
– Eliminate inventory stockouts and overselling with real-time visibility
– Consolidate financial and operational data for faster, more accurate reporting
– Create a scalable infrastructure to support future growth

The Solution

With the help of Hahns Peak Consulting, Woof Pet deployed:
– NetSuite ERP to serve as the operational and financial backbone
– Shopify Plus for D2C eCommerce
– Celigo Integrator.io for automating data flows between Shopify, NetSuite, and third-party platforms
– SPS Commerce for managing EDI transactions with retail partners

Implementation Highlights

– Full migration from legacy systems to cloud ERP
– Inventory optimization and real-time item availability
– Automated order and fulfillment processes from Shopify and retail channels
– Unified dashboards for finance, operations, and leadership

Customer Feedback

“Hahns Peak is fantastic.  We worked with them to complete a comprehensive NetSuite implementation on a very tight timeline. Despite limited experience and bandwidth on our side, we were up and running on schedule, including complicated integrations with several other systems (Shopify, NetSuite, Amazon, Bill.com).  They’ve also been a great partner post go-live and in helping us think about additional ways to improve our technology stack.” –

Tim Connor, VP of Finance and Analytics, Woof Pet

“Woof Pet has already established itself a product innovator in the pet product industry with the world’s best dog toys.  Hahns Peak Consulting collaborated with the Woof team with that same innovative mindset to implement best in class systems that fit their specific business needs. These systems are scalable, efficient, and data-driven to ensure they meet the needs of the business and their continued growth.”

Drew Williams – CEO/Founder – Hahns Peak Consulting

The Results

– 100% automated data flow between Shopify, NetSuite, and retail EDI
– Reduced manual effort in order processing and reconciliation
– Improved reporting visibility for leadership
– Stronger readiness for future channel expansion and wholesale growth